Les transgressions identitaires en milieu publicitaire : hybridation des cycles de vie et brouillage des générations
The objective is to understand how the traditional distinctions between young people, adults and the elderly are expressed within advertisements. The advertising campaigns exploit a certain contemporary jamming, the time is for the creation of new age states and hybrid identities. According to which...
| Main Authors: | , |
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| Format: | Article |
| Language: | fra |
| Published: |
Société Française de Sciences de l’Information et de la Communication
2017-08-01
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| Series: | Revue Française des Sciences de l’Information et de la Communication |
| Subjects: | |
| Online Access: | http://journals.openedition.org/rfsic/3002 |