| Summary: | <!DOCTYPE html><html><head></head><body><p class="w_txt_td" style="text-align: justify;"><em><strong>Aim.</strong> </em>To develop the measures aimed at popularizing the election procedure in the Russian mass consciousness and substantial correction of this institution perception model in the national political and legal culture.</p><p class="w_txt_td" style="text-align: justify;"><em><strong>Methodology.</strong></em> The research is based on institutional and psychological approaches; methods of observation, situation analysis and elements of discourse analysis are used.</p><p class="w_txt_td" style="text-align: justify;"><em><strong>Results.</strong></em> Reconstruction of the image characteristics of the elections institution and analysis of current trends in the elections organization in the perception of voters allowed to identify the dynamics of the elections representation in the Russian consciousness in the period from 2007 to the present. Some measures to increase electorate’s interest in the election procedure were proposed on the basis of the study conclusions.</p><p class="w_txt_td" style="text-align: justify;"><em><strong>Research implications.</strong></em> The study presents an analysis, with elements of scientific novelty, of current trends in the electoral process organization, including the innovations of 2020 (voting in adjacent (outdoor) areas, multi-day voting, etc.), from the perspective of their perception by the electorate.</p></body></html>
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