| Summary: | This study empirically investigates the influence of information security marketing and response cost on employees’ information security intention in the container shipping industry. Survey data were collected from 285 respondents in Taiwan. Exploratory factor analysis was employed to identify all the measures to be summarized in a relative set. Confirmatory factor analysis was utilized to ensure every measure’s construct’s convergent and discriminant validity. Structural equation modeling was carried out to the proposed model in this article. The results indicate that organizational information security marketing has a positive impact on information security intention. Furthermore, this study conducted hierarchical regression to examine the moderating effects of information security awareness and information security climate. In particular, information security awareness significantly influenced the relationships between organizational information security marketing, response cost, and information security intention. Moreover, information security climate moderated the relationship between response cost and information security intention. This article concludes by discussing these theoretical and practical findings and implications.
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