System for the dissemination of innovative technological solutions at an R&D institute
The changes in the global market and the emphasis on the commercialization of R&D results, boost competitiveness and decide on the necessity to implement a marketing approach towards the organization and management of the business activity, including that of research institutions, which being tr...
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The Institute of Aviation
2013-06-01
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doaj-7382d1784dc041f7aae3bc08daabb3c62020-11-25T00:26:02ZengThe Institute of AviationMarketing of Scientific and Research Organisations2353-85032353-84142013-06-0182577510.14611/minib.08.02.2013.11System for the dissemination of innovative technological solutions at an R&D instituteMarzena WalasikThe changes in the global market and the emphasis on the commercialization of R&D results, boost competitiveness and decide on the necessity to implement a marketing approach towards the organization and management of the business activity, including that of research institutions, which being treated as a unique kind of enterprises, make the results of their research commercially available. An important factor supporting effective commercialisation of research results is a proper preparation and execution of promotion activities, which based on the rules of marketing, increase the likelihood of success of implementation of innovative solutions on the market. The dissemination activities comprise all activities aimed at raising the interest of the public (i. e. users, enterprises, institutions) in the results of R&D works, and focused on presenting the possibilities and benefits of their practical application. In order for the innovations to be diffused, target markets need to be specified, media most relevant for a given sector of the market need to be selected together with the most effective ways of reaching out to the target groups identified in the market segmentation process, and an effective marketing campaign needs to be launched. The system for the dissemination of innovative solutions developed and implemented at the Institute for Sustainable Technologies – National Research Institute in Radom (Poland) (ITeE – PIB), supports the management of R&D results and stimulates networking between the Institute and entities involved in the practical implementation of innovations. It also enables the execution of system tasks concerning promotion of innovative product and process technologies developed at the ITeE – PIB. As a result of its application, business projects, which improve the technology commercialization process resulting in new products or technologies being brought to the market, are proposed.http://minib.pl/en/system-for-the-dissemination-of-innovative-technological-solutions-at-an-rd-institute/commercializationinnovationproduct managementR&Dresearch institutetechnological solution |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Marzena Walasik |
spellingShingle |
Marzena Walasik System for the dissemination of innovative technological solutions at an R&D institute Marketing of Scientific and Research Organisations commercialization innovation product management R&D research institute technological solution |
author_facet |
Marzena Walasik |
author_sort |
Marzena Walasik |
title |
System for the dissemination of innovative technological solutions at an R&D institute |
title_short |
System for the dissemination of innovative technological solutions at an R&D institute |
title_full |
System for the dissemination of innovative technological solutions at an R&D institute |
title_fullStr |
System for the dissemination of innovative technological solutions at an R&D institute |
title_full_unstemmed |
System for the dissemination of innovative technological solutions at an R&D institute |
title_sort |
system for the dissemination of innovative technological solutions at an r&d institute |
publisher |
The Institute of Aviation |
series |
Marketing of Scientific and Research Organisations |
issn |
2353-8503 2353-8414 |
publishDate |
2013-06-01 |
description |
The changes in the global market and the emphasis on the commercialization of R&D results, boost competitiveness and decide on the necessity to implement a marketing approach towards the organization and management of the business activity, including that of research institutions, which being treated as a unique kind of enterprises, make the results of their research commercially available. An important factor supporting effective commercialisation of research results is a proper preparation and execution of promotion activities, which based on the rules of marketing, increase the likelihood of success of implementation of innovative solutions on the market. The dissemination activities comprise all activities aimed at raising the interest of the public (i. e. users, enterprises, institutions) in the results of R&D works, and focused on presenting the possibilities and benefits of their practical application. In order for the innovations to be diffused, target markets need to be specified, media most relevant for a given sector of the market need to be selected together with the most effective ways of reaching out to the target groups identified in the market segmentation process, and an effective marketing campaign needs to be launched. The system for the dissemination of innovative solutions developed and implemented at the Institute for Sustainable Technologies – National Research Institute in Radom (Poland) (ITeE – PIB), supports the management of R&D results and stimulates networking between the Institute and entities involved in the practical implementation of innovations. It also enables the execution of system tasks concerning promotion of innovative product and process technologies developed at the ITeE – PIB. As a result of its application, business projects, which improve the technology commercialization process resulting in new products or technologies being brought to the market, are proposed. |
topic |
commercialization innovation product management R&D research institute technological solution |
url |
http://minib.pl/en/system-for-the-dissemination-of-innovative-technological-solutions-at-an-rd-institute/ |
work_keys_str_mv |
AT marzenawalasik systemforthedisseminationofinnovativetechnologicalsolutionsatanrdinstitute |
_version_ |
1725346248865611776 |