Cultural heritage of a poster: communicative and creative experience

This study contributes to the history of poster connected with interdisciplinary conceptualization, where poster is examined as a design object and core advertising medium in the context of cross-cultural interaction, cultural integration and national identification. Artistic and stylistic features...

Full description

Bibliographic Details
Main Author: Svitlana Valeriivna Pryshchenko
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2021-01-01
Series:Creativity Studies
Subjects:
Online Access:https://journals.vgtu.lt/index.php/CS/article/view/12605
id doaj-7394394ed8744fb78b2bc554fba2a573
record_format Article
spelling doaj-7394394ed8744fb78b2bc554fba2a5732021-07-02T14:31:49ZengVilnius Gediminas Technical UniversityCreativity Studies2345-04792345-04872021-01-0114110.3846/cs.2021.1260512605Cultural heritage of a poster: communicative and creative experienceSvitlana Valeriivna Pryshchenko0National Academy of Government Managerial Staff of Culture and Arts, Institute of Design and Advertising, Department of Graphic Design, 01015 Lavrska str. 9, bild. 15, Kyiv, Ukraine This study contributes to the history of poster connected with interdisciplinary conceptualization, where poster is examined as a design object and core advertising medium in the context of cross-cultural interaction, cultural integration and national identification. Artistic and stylistic features of famous poster schools (Swiss, German, Austrian, Polish, Japanese, French, Italian, Baltic, Ukrainian, etc.) are analyzed and theoretically summarized on the example of cultural-imagery and tourist posters from different countries. Communicative and aesthetic aspects of image creation are presented in socio-cultural dynamics according to certain stages of social development. Colour is highlighted as the most important and attractive means among compositional factors. Scientific novelty of this study is to justify the world’s cultural heritage of poster. It is proved that poster actively shapes public consciousness and has a powerful influence on public opinion. Also, poster is included in social sign system and represents past or present creative experience. Semantic role of poster is a visualization of relevant idea, general rendering of advertised object in visual form and content, perfect reflection of real or imaginary objects and phenomena in mind. The results of study indicate that present-day poster, as a product of culture should have accentuated aesthetics, non-standard vision, and variability of graphic communication and be interesting for the target audience. As advertising often borrows images from different arts, their creative interpretation and preservation of symbolic meanings are of great importance. Particular attention is focused on the relationship between art imagery and functionality in the process of poster designing. https://journals.vgtu.lt/index.php/CS/article/view/12605advertising communicationsart imagerycreative interpretationposter designingstylisticsvisual semantics
collection DOAJ
language English
format Article
sources DOAJ
author Svitlana Valeriivna Pryshchenko
spellingShingle Svitlana Valeriivna Pryshchenko
Cultural heritage of a poster: communicative and creative experience
Creativity Studies
advertising communications
art imagery
creative interpretation
poster designing
stylistics
visual semantics
author_facet Svitlana Valeriivna Pryshchenko
author_sort Svitlana Valeriivna Pryshchenko
title Cultural heritage of a poster: communicative and creative experience
title_short Cultural heritage of a poster: communicative and creative experience
title_full Cultural heritage of a poster: communicative and creative experience
title_fullStr Cultural heritage of a poster: communicative and creative experience
title_full_unstemmed Cultural heritage of a poster: communicative and creative experience
title_sort cultural heritage of a poster: communicative and creative experience
publisher Vilnius Gediminas Technical University
series Creativity Studies
issn 2345-0479
2345-0487
publishDate 2021-01-01
description This study contributes to the history of poster connected with interdisciplinary conceptualization, where poster is examined as a design object and core advertising medium in the context of cross-cultural interaction, cultural integration and national identification. Artistic and stylistic features of famous poster schools (Swiss, German, Austrian, Polish, Japanese, French, Italian, Baltic, Ukrainian, etc.) are analyzed and theoretically summarized on the example of cultural-imagery and tourist posters from different countries. Communicative and aesthetic aspects of image creation are presented in socio-cultural dynamics according to certain stages of social development. Colour is highlighted as the most important and attractive means among compositional factors. Scientific novelty of this study is to justify the world’s cultural heritage of poster. It is proved that poster actively shapes public consciousness and has a powerful influence on public opinion. Also, poster is included in social sign system and represents past or present creative experience. Semantic role of poster is a visualization of relevant idea, general rendering of advertised object in visual form and content, perfect reflection of real or imaginary objects and phenomena in mind. The results of study indicate that present-day poster, as a product of culture should have accentuated aesthetics, non-standard vision, and variability of graphic communication and be interesting for the target audience. As advertising often borrows images from different arts, their creative interpretation and preservation of symbolic meanings are of great importance. Particular attention is focused on the relationship between art imagery and functionality in the process of poster designing.
topic advertising communications
art imagery
creative interpretation
poster designing
stylistics
visual semantics
url https://journals.vgtu.lt/index.php/CS/article/view/12605
work_keys_str_mv AT svitlanavaleriivnapryshchenko culturalheritageofapostercommunicativeandcreativeexperience
_version_ 1721327932750692352