Segmentation by Motivational Factors of Fantasy Football Consumers and Differences Among Segments
Market segmentation and consumer motivation are among the most important concepts utilized in the prediction and explanation of consumer behavior. Although fantasy sports consumption has shown a remarkable growth in recent years, there has been limited research on the characteristics of participants...
Main Authors: | Oğuzhan Demirhan, Ersin Eskiler, Remzi Altunışık |
---|---|
Format: | Article |
Language: | English |
Published: |
Sciendo
2018-09-01
|
Series: | Physical Culture and Sport: Studies and Research |
Subjects: | |
Online Access: | https://doi.org/10.2478/pcssr-2018-0017 |
Similar Items
-
Determining Factors of Risk Tolerance: Evidence from Fantasy Football Snake Drafts
by: Obrand, Nicholas
Published: (2018) -
The Fantasy Sport Experience: Motivations, Satisfaction, and Future Intentions.
by: Ruihley, Brody James James
Published: (2010) -
A study of the uses and gratifications of online fantasy sports
by: Dougherty, Dennis L.
Published: (2011) -
Motivational Climate in Youth Football Players
by: Manuel Castro-Sánchez, et al.
Published: (2018-09-01) -
ANALYSIS OF CONSUMER MARKET IN CENTRAL EUROPEAN FOOTBALL
by: BALOGH Renátó, et al.
Published: (2020-07-01)