Estimating Producers’ Preferences for Sod Attributes: A Combined Approach of Discrete Choice Experiments and Eye-tracking Technology
This study combines a discrete choice experiment and eye-tracking technology to investigate producers’ preferences for sod attributes including winterkill reduction, shade tolerance, drought tolerance, salinity tolerance, and maintenance cost reduction. Our study results show that sod producers valu...
Main Authors: | Candi Ge, Chanjin Chung, Tracy A. Boyer, Marco Palma |
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Format: | Article |
Language: | English |
Published: |
American Society for Horticultural Science (ASHS)
2020-08-01
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Series: | HortScience |
Subjects: | |
Online Access: | https://journals.ashs.org/hortsci/view/journals/hortsci/55/10/article-p1589.xml |
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