Retail coffee business analysis and industry development research based on Starbucks business model
As retailing is the customer-based business and easy to observe, standing in this area will be a good view to see the wisdom of business management to change the world. After choosing retail coffee industry as topic, by which Starbucks represented, we will have two major contents to see the knowledg...
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2021-01-01
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Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/68/e3sconf_netid21_03030.pdf |
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doaj-77555de213ed4a12b686341db8ea999c2021-09-21T15:16:07ZengEDP SciencesE3S Web of Conferences2267-12422021-01-012920303010.1051/e3sconf/202129203030e3sconf_netid21_03030Retail coffee business analysis and industry development research based on Starbucks business modelCao Jidi0Qiu Rui1Business School, Sichuan UniversityBusiness School, Sichuan UniversityAs retailing is the customer-based business and easy to observe, standing in this area will be a good view to see the wisdom of business management to change the world. After choosing retail coffee industry as topic, by which Starbucks represented, we will have two major contents to see the knowledge and the insight of business management and industry development research based on Starbucks business model. They are project selection and analysis of Starbucks involving industry development. The Starbucks business model analysis involves product management, customer relationship management, culture and brand management, and ethical marketing and corporate social responsibility. There are still some risks imbedded in the business model. Risks should be estimated and evaluated in advance, whilst project managers need to follow risk mitigation strategies.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/68/e3sconf_netid21_03030.pdf |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Cao Jidi Qiu Rui |
spellingShingle |
Cao Jidi Qiu Rui Retail coffee business analysis and industry development research based on Starbucks business model E3S Web of Conferences |
author_facet |
Cao Jidi Qiu Rui |
author_sort |
Cao Jidi |
title |
Retail coffee business analysis and industry development research based on Starbucks business model |
title_short |
Retail coffee business analysis and industry development research based on Starbucks business model |
title_full |
Retail coffee business analysis and industry development research based on Starbucks business model |
title_fullStr |
Retail coffee business analysis and industry development research based on Starbucks business model |
title_full_unstemmed |
Retail coffee business analysis and industry development research based on Starbucks business model |
title_sort |
retail coffee business analysis and industry development research based on starbucks business model |
publisher |
EDP Sciences |
series |
E3S Web of Conferences |
issn |
2267-1242 |
publishDate |
2021-01-01 |
description |
As retailing is the customer-based business and easy to observe, standing in this area will be a good view to see the wisdom of business management to change the world. After choosing retail coffee industry as topic, by which Starbucks represented, we will have two major contents to see the knowledge and the insight of business management and industry development research based on Starbucks business model. They are project selection and analysis of Starbucks involving industry development. The Starbucks business model analysis involves product management, customer relationship management, culture and brand management, and ethical marketing and corporate social responsibility. There are still some risks imbedded in the business model. Risks should be estimated and evaluated in advance, whilst project managers need to follow risk mitigation strategies. |
url |
https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/68/e3sconf_netid21_03030.pdf |
work_keys_str_mv |
AT caojidi retailcoffeebusinessanalysisandindustrydevelopmentresearchbasedonstarbucksbusinessmodel AT qiurui retailcoffeebusinessanalysisandindustrydevelopmentresearchbasedonstarbucksbusinessmodel |
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1717372436468465664 |