Turbo-folk and ethnicity in the mirror of the perception of the youtube users

• Main Author: Blagojević Gordana
• Format: Article
• Language: English
• Published: Institute of Ethnography, SASA, Belgrade 2012-01-01
• Series: Glasnik Etnografskog Instituta SANU
• Subjects: ethnicity; turbo-folk; You Tube; Serbia
• Online Access: http://www.doiserbia.nb.rs/img/doi/0350-0861/2012/0350-08611202155B.pdf

Popular music played in the second half of the 20th century on the territory of former Yugoslavia became known as the newly composed music. During the 1990s wars, music genre known as turbo folk was especially popular in Serbia. Research has shown that this music contains Oriental, most of all Ottoman, influences. Even though it is very popular, this kind of music has been subjected to severe criticism, which may be divided into two main groups. According to some, turbo-folk has been criticized because it was associated with war, nationalism and crime. In the second group are those who are nationalistically terrified of foreign influences in the music, feeling that this music leads to the "tehranization" of Serbia. In addition, critics think that it is kitsch, which favors immorality. The focus of this research is on the perception of turbo folk by You Tube users. The material from this Internet page for video exchange is available in the whole world. Many users from the territory of Former Yugoslavia leave their often nationalistic and political comments about songs. This work deals with the way listeners view their own connection with Ottoman past. What they experience as Turkish and as their own in those songs and what the value system is like. Apart from this, social influence of Internet culture is viewed, in this case on You Tube example. [Projekat Ministarstva nauke Republike Srbije, br. 177027: Multiethnicity, Multiculturalism, migrations - contemporary process]