Strategy for the restaurant business in Russia in terms of sanctions and import substitution

Strategy for the restaurant business in Russia in terms of sanctions and import substitution

This article describes the situation established in August 2014 in Russia. The article considers an example of a famous restaurant «Metropol» (Moscow), taking into account the prevailing situation in Russia. The study of customer attendance, assortment and price policy towards the main products for...

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Bibliographic Details
Main Authors: Irina Andreeva, Tatiana Litvinenko, Andrey Chalkin
Format: Article
Language:English
Published: University of Debrecen 2017-06-01
Series:Apstract: Applied Studies in Agribusiness and Commerce
Subjects:
restaurant business
import substitution
sanctions
embargo
Online Access:https://ojs.lib.unideb.hu/apstract/article/view/6945
Description
Summary:This article describes the situation established in August 2014 in Russia. The article considers an example of a famous restaurant «Metropol» (Moscow), taking into account the prevailing situation in Russia. The study of customer attendance, assortment and price policy towards the main products forming the restaurant’s menu was conducted. As a result, recommendations were given, in order to preserve the client base and revise the assortment of dishes. JEL CODE: M21
ISSN:1789-221X
1789-7874

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