Conditions and directions of marketing activities in polish research institutes
The offer of institutes is specific and requires the application of special solutions in the area of marketing and new economic conditions in which research institutes operate right now stimulate introducing new solutions and taking advantage of new directions in the area of marketing activity. The...
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The Institute of Aviation
2019-03-01
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Online Access: | http://minib.pl/en/conditions-and-directions-of-marketing-activities-in-polish-research-institutes/ |
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doaj-79f79cb821984c8196e6dfc523bc53d82020-11-25T00:27:31ZengThe Institute of AviationMarketing of Scientific and Research Organisations2353-85032353-84142019-03-0131112010.2478/minib-2019-0010Conditions and directions of marketing activities in polish research institutesMarlena Elżbieta Maślanka0Institute of Polymer and Pigment EngineeringThe offer of institutes is specific and requires the application of special solutions in the area of marketing and new economic conditions in which research institutes operate right now stimulate introducing new solutions and taking advantage of new directions in the area of marketing activity. The influence of a continuous process of globalization on taking actions in the area of marketing constitutes a major research problem, which requires deepened, detailed analysis and carrying out research in this area. The goal of this article will be to find out to what extent new economic reality makes it necessary to take marketing actions and in what directions within the scope of this activity the research institutes should be going. http://minib.pl/en/conditions-and-directions-of-marketing-activities-in-polish-research-institutes/globalizationmarketingR&D activityresearch institutesrestructuring |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Marlena Elżbieta Maślanka |
spellingShingle |
Marlena Elżbieta Maślanka Conditions and directions of marketing activities in polish research institutes Marketing of Scientific and Research Organisations globalization marketing R&D activity research institutes restructuring |
author_facet |
Marlena Elżbieta Maślanka |
author_sort |
Marlena Elżbieta Maślanka |
title |
Conditions and directions of marketing activities in polish research institutes |
title_short |
Conditions and directions of marketing activities in polish research institutes |
title_full |
Conditions and directions of marketing activities in polish research institutes |
title_fullStr |
Conditions and directions of marketing activities in polish research institutes |
title_full_unstemmed |
Conditions and directions of marketing activities in polish research institutes |
title_sort |
conditions and directions of marketing activities in polish research institutes |
publisher |
The Institute of Aviation |
series |
Marketing of Scientific and Research Organisations |
issn |
2353-8503 2353-8414 |
publishDate |
2019-03-01 |
description |
The offer of institutes is specific and requires the application of special solutions in the area of marketing and new economic conditions in which research institutes operate right now stimulate introducing new solutions and taking advantage of new directions in the area of marketing activity.
The influence of a continuous process of globalization on taking actions in the area of marketing constitutes a major research problem, which requires deepened, detailed analysis and carrying out research in this area. The goal of this article will be to find out to what extent new economic reality makes it necessary to take marketing actions and in what directions within the scope of this activity the research institutes should be going. |
topic |
globalization marketing R&D activity research institutes restructuring |
url |
http://minib.pl/en/conditions-and-directions-of-marketing-activities-in-polish-research-institutes/ |
work_keys_str_mv |
AT marlenaelzbietamaslanka conditionsanddirectionsofmarketingactivitiesinpolishresearchinstitutes |
_version_ |
1725339448707645440 |