Vliv dětí na kupní rozhodování v rodině
Children play an important role in a purchase decision process in a family. They have an influence on purchase decisions related in particular to products they can immediately consume and also to products with a lower price. The article is focused on the shopping and consumer behaviour in the family...
| Main Authors: | , |
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| Format: | Article |
| Language: | ces |
| Published: |
Vydavatelství ZČU v Plzni
2019-10-01
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| Series: | Trendy v podnikání |
| Subjects: | |
| Online Access: | https://drive.google.com/file/d/1Vww6uABu1TQORGkd-c0dFGRimGiWivvo/view |