Toward Servitized Research: An Integrated Approach for Sustainable Product-Service Innovation
This article proposes to bring the sustainable product-service innovation (PSI) field into a next phase—after two phases of exploring why and how firms achieve sustainable PSI growth, we suggest to further focus on finding <i>when</i> they actually do so. Based on prior studies, we pinpo...
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doaj-7a6ca01494db4bfa86d4238cc060bbb32021-08-06T15:32:55ZengMDPI AGSustainability2071-10502021-07-01138422842210.3390/su13158422Toward Servitized Research: An Integrated Approach for Sustainable Product-Service InnovationWim Coreynen0Arjen van Witteloostuijn1Johanna Vanderstraeten2School of Business and Economics, Vrije Universiteit Amsterdam, 1081 HV Amsterdam, The NetherlandsSchool of Business and Economics, Vrije Universiteit Amsterdam, 1081 HV Amsterdam, The NetherlandsFaculty of Business and Economics, University of Antwerp, 2000 Antwerp, BelgiumThis article proposes to bring the sustainable product-service innovation (PSI) field into a next phase—after two phases of exploring why and how firms achieve sustainable PSI growth, we suggest to further focus on finding <i>when</i> they actually do so. Based on prior studies, we pinpoint and describe two main shortcomings in the current body of PSI literature: (1) an overemphasis on the firm level, and (2) an overuse of descriptive case studies. These shortcomings are used as stepping-stones for formulating a research approach that integrates <i>Multiple Levels</i> (namely, the firm, its environment, and its people), mixes different <i>Methods</i> (both qualitative and quantitative) and that turns researchers to <i>Action</i> (through advice and training). This MLMA approach offers ample new research opportunities and turns the servitization research community into a <i>servitized</i> community by leveraging academic insights to better support firms in improving their economic and environmental performance.https://www.mdpi.com/2071-1050/13/15/8422product-service innovationmultiple levelstheory integrationmixed methodsaction research |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Wim Coreynen Arjen van Witteloostuijn Johanna Vanderstraeten |
spellingShingle |
Wim Coreynen Arjen van Witteloostuijn Johanna Vanderstraeten Toward Servitized Research: An Integrated Approach for Sustainable Product-Service Innovation Sustainability product-service innovation multiple levels theory integration mixed methods action research |
author_facet |
Wim Coreynen Arjen van Witteloostuijn Johanna Vanderstraeten |
author_sort |
Wim Coreynen |
title |
Toward Servitized Research: An Integrated Approach for Sustainable Product-Service Innovation |
title_short |
Toward Servitized Research: An Integrated Approach for Sustainable Product-Service Innovation |
title_full |
Toward Servitized Research: An Integrated Approach for Sustainable Product-Service Innovation |
title_fullStr |
Toward Servitized Research: An Integrated Approach for Sustainable Product-Service Innovation |
title_full_unstemmed |
Toward Servitized Research: An Integrated Approach for Sustainable Product-Service Innovation |
title_sort |
toward servitized research: an integrated approach for sustainable product-service innovation |
publisher |
MDPI AG |
series |
Sustainability |
issn |
2071-1050 |
publishDate |
2021-07-01 |
description |
This article proposes to bring the sustainable product-service innovation (PSI) field into a next phase—after two phases of exploring why and how firms achieve sustainable PSI growth, we suggest to further focus on finding <i>when</i> they actually do so. Based on prior studies, we pinpoint and describe two main shortcomings in the current body of PSI literature: (1) an overemphasis on the firm level, and (2) an overuse of descriptive case studies. These shortcomings are used as stepping-stones for formulating a research approach that integrates <i>Multiple Levels</i> (namely, the firm, its environment, and its people), mixes different <i>Methods</i> (both qualitative and quantitative) and that turns researchers to <i>Action</i> (through advice and training). This MLMA approach offers ample new research opportunities and turns the servitization research community into a <i>servitized</i> community by leveraging academic insights to better support firms in improving their economic and environmental performance. |
topic |
product-service innovation multiple levels theory integration mixed methods action research |
url |
https://www.mdpi.com/2071-1050/13/15/8422 |
work_keys_str_mv |
AT wimcoreynen towardservitizedresearchanintegratedapproachforsustainableproductserviceinnovation AT arjenvanwitteloostuijn towardservitizedresearchanintegratedapproachforsustainableproductserviceinnovation AT johannavanderstraeten towardservitizedresearchanintegratedapproachforsustainableproductserviceinnovation |
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