THE ROMANIAN CONSUMERS LIVING ABROAD – AMBASSADORS OF THE ROMANIAN BRANDS?
The existence of a large variety of strong brands is a guarantee for a developed economy. In its transition to the market economy, Romania witnessed a period of negation of Romanian brands, followed by a period of revival of local brands. Are the Romanian consumers ready to embrace these new Roman...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2016-10-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2016-05/10_BARBU%20MIHAIL%20CATALIN.pdf |
| Summary: | The existence of a large variety of strong brands is a guarantee for a developed economy. In its transition to
the market economy, Romania witnessed a period of negation of Romanian brands, followed by a period of revival of
local brands. Are the Romanian consumers ready to embrace these new Romanian brands or they are still attracted by
the shine of foreign brands? Our research establishes that the Romanian consumers living abroad exhibit appreciation
for the Romanian products. However their intention to buy Romanian products remains low. |
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| ISSN: | 1844-7007 1844-7007 |