THE ROMANIAN CONSUMERS LIVING ABROAD – AMBASSADORS OF THE ROMANIAN BRANDS?

THE ROMANIAN CONSUMERS LIVING ABROAD – AMBASSADORS OF THE ROMANIAN BRANDS?

The existence of a large variety of strong brands is a guarantee for a developed economy. In its transition to the market economy, Romania witnessed a period of negation of Romanian brands, followed by a period of revival of local brands. Are the Romanian consumers ready to embrace these new Roman...

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Bibliographic Details
Main Author: BARBU MIHAIL CĂTĂLIN
Format: Article
Language:English
Published: Academica Brâncuşi 2016-10-01
Series:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:
country of origin effect
Romanian brands
consumer behavior
Romanian consumers
Online Access:http://www.utgjiu.ro/revista/ec/pdf/2016-05/10_BARBU%20MIHAIL%20CATALIN.pdf
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spelling doaj-7b8400ab679e43bb977a2de439df974b2020-11-24T23:07:54ZengAcademica BrâncuşiAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie 1844-70071844-70072016-10-01156771THE ROMANIAN CONSUMERS LIVING ABROAD – AMBASSADORS OF THE ROMANIAN BRANDS? BARBU MIHAIL CĂTĂLIN0UNIVERSITY OF CRAIOVA The existence of a large variety of strong brands is a guarantee for a developed economy. In its transition to the market economy, Romania witnessed a period of negation of Romanian brands, followed by a period of revival of local brands. Are the Romanian consumers ready to embrace these new Romanian brands or they are still attracted by the shine of foreign brands? Our research establishes that the Romanian consumers living abroad exhibit appreciation for the Romanian products. However their intention to buy Romanian products remains low. http://www.utgjiu.ro/revista/ec/pdf/2016-05/10_BARBU%20MIHAIL%20CATALIN.pdfcountry of origin effectRomanian brandsconsumer behaviorRomanian consumers
collection DOAJ
language English
format Article
sources DOAJ
author BARBU MIHAIL CĂTĂLIN
spellingShingle BARBU MIHAIL CĂTĂLIN
THE ROMANIAN CONSUMERS LIVING ABROAD – AMBASSADORS OF THE ROMANIAN BRANDS?
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
country of origin effect
Romanian brands
consumer behavior
Romanian consumers
author_facet BARBU MIHAIL CĂTĂLIN
author_sort BARBU MIHAIL CĂTĂLIN
title THE ROMANIAN CONSUMERS LIVING ABROAD – AMBASSADORS OF THE ROMANIAN BRANDS?
title_short THE ROMANIAN CONSUMERS LIVING ABROAD – AMBASSADORS OF THE ROMANIAN BRANDS?
title_full THE ROMANIAN CONSUMERS LIVING ABROAD – AMBASSADORS OF THE ROMANIAN BRANDS?
title_fullStr THE ROMANIAN CONSUMERS LIVING ABROAD – AMBASSADORS OF THE ROMANIAN BRANDS?
title_full_unstemmed THE ROMANIAN CONSUMERS LIVING ABROAD – AMBASSADORS OF THE ROMANIAN BRANDS?
title_sort romanian consumers living abroad – ambassadors of the romanian brands?
publisher Academica Brâncuşi
series Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
issn 1844-7007
1844-7007
publishDate 2016-10-01
description The existence of a large variety of strong brands is a guarantee for a developed economy. In its transition to the market economy, Romania witnessed a period of negation of Romanian brands, followed by a period of revival of local brands. Are the Romanian consumers ready to embrace these new Romanian brands or they are still attracted by the shine of foreign brands? Our research establishes that the Romanian consumers living abroad exhibit appreciation for the Romanian products. However their intention to buy Romanian products remains low.
topic country of origin effect
Romanian brands
consumer behavior
Romanian consumers
url http://www.utgjiu.ro/revista/ec/pdf/2016-05/10_BARBU%20MIHAIL%20CATALIN.pdf
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