THE ROMANIAN CONSUMERS LIVING ABROAD – AMBASSADORS OF THE ROMANIAN BRANDS?
The existence of a large variety of strong brands is a guarantee for a developed economy. In its transition to the market economy, Romania witnessed a period of negation of Romanian brands, followed by a period of revival of local brands. Are the Romanian consumers ready to embrace these new Roman...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2016-10-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2016-05/10_BARBU%20MIHAIL%20CATALIN.pdf |