Sociodemographic Analysis of the Profile and the Motivations of Tourists Visiting Quito, Ecuador

• Main Authors: Guzmán Muñoz Fernández, Wilmer Carvache-Franco, Mónica Torres-Naranjo, Tomás López-Guzmán
• Format: Article
• Language: English
• Published: Universidad Nacional de Colombia 2018-04-01
• Series: Innovar: Revista de Ciencias Administrativas y Sociales
• Subjects: destino; Latinoamérica; motivación; turismo cultural
• Online Access: https://revistas.unal.edu.co/index.php/innovar/article/view/70473

This paper presents a fieldwork-based analysis on the sociodemographic characteristics, travel arrangements, motivations and travel experience evaluation of tourists visiting Quito, Ecuador. The results of this research show differences in the profile of tourists in terms of travel arrangements, their motivation and their evaluation of the destination, based on tourists’ geographical origin. The main practical implication of this research is to better understand the characteristics of tourists who visit Quito, with the purpose of designing cultural and touristic products that meet the needs of different groups of travelers.