Institutional communication: the company epicenter

• Main Author: Cristina Baranda del Campo
• Format: Article
• Language: Spanish
• Published: Universidad Complutense de Madrid 2015-12-01
• Series: Documentación de las Ciencias de la Información
• Subjects: Gabinete de prensa; gabinete de comunicación; comunicación institucional; información; datos; contenidos; canales de difusión; documentación y profesionales de la información.
• Online Access: http://revistas.ucm.es/index.php/DCIN/article/view/50813

Information is the key element in an institution, whether the character is. Flows of any department that integrates and this information must be collected, we sort it, synthesize it, treat it and finally and most important have to distribute it. You cannot withhold or conceal, should be channeled to all members of that company know it, understand it, assume it and make it their own. This is how agencies work well knowing what work, its objectives, its limits, its progress and achievements. Communication offices are the engine of the documentation. Manage content, create data files and documents and disseminate information, not only between the different components of the company but also between different sectors of society, projecting abroad the image of the institution for which they work.