Profiling and Examining Travel Patterns Pertaining to Domestic Tourism in Lesotho
While some studies have examined aspects of tourism in Lesotho, there is limited research examining domestic tourist profiles and travel patterns, crucial to unlocking Lesotho’s domestic tourism potential. There is a need for such research to enable the development of appropriate tourism products a...
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doaj-7c0df6ae1e65430098ce1a86ed71bfbb2020-12-23T07:05:19ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2020-12-019610761092https://doi.org/10.46222/ajhtl.19770720-69Profiling and Examining Travel Patterns Pertaining to Domestic Tourism in LesothoUrmilla Bob0Kamilla Swart1Edwin C. Perry2Dinolen Gounden3School of Agriculture, Earth and Environmental Sciences, University of KwaZulu-NatalDivision of Engineering Management and Decision Sciences, College of Science and Engineering, Hamad Bin Khalifa University & School of Tourism & Hospitality, University of JohannesburgSchool of Agriculture, Earth and Environmental Sciences, University of KwaZulu-NatalSchool of Agriculture, Earth and Environmental Sciences, University of KwaZulu-NatalWhile some studies have examined aspects of tourism in Lesotho, there is limited research examining domestic tourist profiles and travel patterns, crucial to unlocking Lesotho’s domestic tourism potential. There is a need for such research to enable the development of appropriate tourism products and strategies. This study then critically examines results from a household survey that was undertaken in Lesotho to assess domestic tourists’ profiles, travel patterns, main motivations, and tourism products or services. Face-to-face interviews were conducted in 1 210 households across all administrative districts of Lesotho using a proportionate sampling approach. Within each District, a systematic sampling approach was adopted to minimise bias. Lesotho has several tourism products such as cultural and heritage sites, nature-based destinations and unique leisure experiences. Pre COVID-19 levels of domestic tourism and travel were relatively high. The study found that several socio-economic factors influence the willingness and ability of households to consume domestic tourism products. It is concluded that domestic tourism in Lesotho can be improved with better, more appropriate communication and marketing strategies, as well as an upgraded transport infrastructure and tourism services. https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_12_9_6_1076-1092.pdftourismtourist profileslesothohousehold surveytourism destinationstravel motivations |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Urmilla Bob Kamilla Swart Edwin C. Perry Dinolen Gounden |
spellingShingle |
Urmilla Bob Kamilla Swart Edwin C. Perry Dinolen Gounden Profiling and Examining Travel Patterns Pertaining to Domestic Tourism in Lesotho African Journal of Hospitality, Tourism and Leisure tourism tourist profiles lesotho household survey tourism destinations travel motivations |
author_facet |
Urmilla Bob Kamilla Swart Edwin C. Perry Dinolen Gounden |
author_sort |
Urmilla Bob |
title |
Profiling and Examining Travel Patterns Pertaining to Domestic Tourism in Lesotho |
title_short |
Profiling and Examining Travel Patterns Pertaining to Domestic Tourism in Lesotho |
title_full |
Profiling and Examining Travel Patterns Pertaining to Domestic Tourism in Lesotho |
title_fullStr |
Profiling and Examining Travel Patterns Pertaining to Domestic Tourism in Lesotho |
title_full_unstemmed |
Profiling and Examining Travel Patterns Pertaining to Domestic Tourism in Lesotho |
title_sort |
profiling and examining travel patterns pertaining to domestic tourism in lesotho |
publisher |
AfricaJournals |
series |
African Journal of Hospitality, Tourism and Leisure |
issn |
2223-814X |
publishDate |
2020-12-01 |
description |
While some studies have examined aspects of tourism in Lesotho, there is limited research examining domestic tourist profiles and travel patterns, crucial to unlocking Lesotho’s domestic tourism potential. There is a need for
such research to enable the development of appropriate tourism products and strategies. This study then critically examines results from a household survey that was undertaken in Lesotho to assess domestic tourists’ profiles,
travel patterns, main motivations, and tourism products or services. Face-to-face interviews were conducted in 1 210 households across all administrative districts of Lesotho using a proportionate sampling approach. Within
each District, a systematic sampling approach was adopted to minimise bias. Lesotho has several tourism products such as cultural and heritage sites, nature-based destinations and unique leisure experiences. Pre COVID-19 levels
of domestic tourism and travel were relatively high. The study found that several socio-economic factors influence the willingness and ability of households to consume domestic tourism products. It is concluded that domestic
tourism in Lesotho can be improved with better, more appropriate communication and marketing strategies, as well as an upgraded transport infrastructure and tourism services.
|
topic |
tourism tourist profiles lesotho household survey tourism destinations travel motivations |
url |
https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_12_9_6_1076-1092.pdf |
work_keys_str_mv |
AT urmillabob profilingandexaminingtravelpatternspertainingtodomestictourisminlesotho AT kamillaswart profilingandexaminingtravelpatternspertainingtodomestictourisminlesotho AT edwincperry profilingandexaminingtravelpatternspertainingtodomestictourisminlesotho AT dinolengounden profilingandexaminingtravelpatternspertainingtodomestictourisminlesotho |
_version_ |
1724373055980961792 |