Design Perceptions for 3D Printed Accessories of Digital Devices and Consumer-Based Brand Equity

Design Perceptions for 3D Printed Accessories of Digital Devices and Consumer-Based Brand Equity

Drawn on means-end theory and relationalism, this study investigates the impact of 3D printed branded accessories’ design perception on consumer-based brand equity (CBBE). In addition, how experiential value mediates the relationship between product design perception and CBBE. Based on a random samp...

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Bibliographic Details
Main Authors: Yuke Meng, Muhammad Waseem Bari
Format: Article
Language:English
Published: Frontiers Media S.A. 2019-12-01
Series:Frontiers in Psychology
Subjects:
design perception
brand equity
experiential value
3D printing
smartphone accessories
PLS-SEM
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2019.02800/full

Internet

https://www.frontiersin.org/article/10.3389/fpsyg.2019.02800/full

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