Destination brand licensing – the case of Porta Lubavia brand
Destination branding is one of the most popular topic among tourism destinations researchers and practitioners however recent research revealed that it is a concept not clear. The purpose of presented paper is to enhance destination branding theory by introducing some new elements taken from other p...
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| Format: | Article |
| Language: | English |
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Mendel University Press
2013-01-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
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| Online Access: | https://acta.mendelu.cz/61/7/2989/ |