Strategic Planning for Agriculture Section using Swot, QSPM and Blue ocean- case Study: Eshraq Agro-industry company
Strategic management is defined as a set of management decisions and actions that determine a company's long-term performance and lead and control the organization so that it can quickly respond to some internal and external environmental changes. Obviously, the agricultural sector and natu...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Islamic Azad University
2018-06-01
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| Series: | International Journal of Agricultural Management and Development |
| Subjects: | |
| Online Access: | http://ijamad.iaurasht.ac.ir/article_540494_af8192054b605d913aabac85ab2d3cf3.pdf |
| Summary: | Strategic management is defined as a set of management decisions
and actions that determine a company's long-term
performance and lead and control the organization so that it
can quickly respond to some internal and external environmental
changes. Obviously, the agricultural sector and natural resources
are one of the most significant economic sectors of the country
because of their vital role in providing the required food and
nutritional safety. The present study aims to determine the appropriate
strategies for Eshraq agro-industry Company. In this
study, agricultural sector and animal husbandry strategies are
determined simultaneously. The SWOT analytical framework
has been used to determine the appropriate strategies. Eventually,
after assessing the situations and strategic actions by the
SPACE method using the QSPM strategic approach, the determined
strategies have been sorted according to importance
and priority which include small livestock, aviculture, aquaculture,
establishing dairy plants and value-added production, developing
the existing dairy cattle, increasing milk and meat production
and changing land uses from farms to gardens respectively. |
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| ISSN: | 2159-5852 2159-5860 |