Elaboration of Marketing Strategies and Programs Through the Integration of the Sustainable Development’s Objectives
Simultaneously with the manifestation of the availability of thecompany/organization to include in its activities and politics objectives ofsustainable development and social responsibility, concrete marketing steps arerequired, in form of a number of activities that contribute effectively toachievi...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Dunarea de Jos University of Galati
2009-01-01
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Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
Subjects: | |
Online Access: | http://www.ann.ugal.ro/eco/Doc2009_2/Micu_Micu_Cristache_Totolici.pdf |
Summary: | Simultaneously with the manifestation of the availability of thecompany/organization to include in its activities and politics objectives ofsustainable development and social responsibility, concrete marketing steps arerequired, in form of a number of activities that contribute effectively toachieving such objectives. Therefore, series of steps of the complex process ofreflection and strategic planning should be taken in a logical and consistentmanner, thus these steps that can adapt and "tone" according to the specificactivities that the company operates. |
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ISSN: | 1584-0409 |