Application of the concept of the integrated marketing on railway transport in the conditions of branch reforming Применение концепции интегрированного маркетинга на железнодорожном транспорте в условиях реформирования отрасли
In this article the necessity of using the concept of integrated marketing in the management of railway transport is proved. The main tasks of marketing divisions are defined. Stages of strategic marketing planning are considered.<br>В статье обоснована необходимость использования концепции ин...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2012-08-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/pdf/2012/8_0/192_195.pdf |