Luxury brand consumption and counterfeiting: A case study of the Portuguese market

This paper discusses the trade of counterfeit luxury brands, which has grown at an alarming rate and is becoming a pertinent topic. The objective of this study is to specify the factors that influence purchase intention of counterfeit products. A questionnaire was applied to a group of Portuguese co...

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Bibliographic Details
Main Authors: Miguel Varela, Paula Lopes, Rita Mendes
Format: Article
Published: LLC "CPC "Business Perspectives" 2021-07-01
Series:Innovative Marketing
Online Access: