Public relations in crisis management
The company crisis decreases its value. Undoubtedly, it ruins the company’s image, the stakeholders’ opinion and puts the company at a disadvantage on the market. It strikes very unexpectedly and destroys the company financially. Moreover, the company loses its credibility and limits its relations w...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
WSB University in Torun
2012-12-01
|
Series: | Torun Business Review |
Subjects: | |
Online Access: | https://tbr.wsb.torun.pl/index.php/journal/article/view/201 |
id |
doaj-7f81059c6f014175a55035a643821a4e |
---|---|
record_format |
Article |
spelling |
doaj-7f81059c6f014175a55035a643821a4e2020-11-24T22:59:40ZengWSB University in TorunTorun Business Review1643-81752451-09552012-12-011111331348143Public relations in crisis managementAnna Dziadkiewicz0Piotr Juchniewicz1WSB University in Torun ul. Młodzieżowa 31a 87-100 ToruńUniwersytet Gdański Wydział Zarządzania ul. Armii Krajowej 101 81-824 SopotThe company crisis decreases its value. Undoubtedly, it ruins the company’s image, the stakeholders’ opinion and puts the company at a disadvantage on the market. It strikes very unexpectedly and destroys the company financially. Moreover, the company loses its credibility and limits its relations with the environment. It does effect the emotional sphere of the top management and employees, which is crucial for the company. This report presents the heart of crisis management. It defines such terms as issue and crisis management, as well as shows the most effective way to create the communications channel in case of crisis and its reduction. Apart from the academic aspect, there are also practical references concerning insurance agreement as a means of risk elimination.https://tbr.wsb.torun.pl/index.php/journal/article/view/201logistics, transport, the Rail Baltica, sustainable development |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Anna Dziadkiewicz Piotr Juchniewicz |
spellingShingle |
Anna Dziadkiewicz Piotr Juchniewicz Public relations in crisis management Torun Business Review logistics, transport, the Rail Baltica, sustainable development |
author_facet |
Anna Dziadkiewicz Piotr Juchniewicz |
author_sort |
Anna Dziadkiewicz |
title |
Public relations in crisis management |
title_short |
Public relations in crisis management |
title_full |
Public relations in crisis management |
title_fullStr |
Public relations in crisis management |
title_full_unstemmed |
Public relations in crisis management |
title_sort |
public relations in crisis management |
publisher |
WSB University in Torun |
series |
Torun Business Review |
issn |
1643-8175 2451-0955 |
publishDate |
2012-12-01 |
description |
The company crisis decreases its value. Undoubtedly, it ruins the company’s image, the stakeholders’ opinion and puts the company at a disadvantage on the market. It strikes very unexpectedly and destroys the company financially. Moreover, the company loses its credibility and limits its relations with the environment. It does effect the emotional sphere of the top management and employees, which is crucial for the company.
This report presents the heart of crisis management. It defines such terms as issue and crisis management, as well as shows the most effective way to create the communications channel in case of crisis and its reduction. Apart from the academic aspect, there are also practical references concerning insurance agreement as a means of risk elimination. |
topic |
logistics, transport, the Rail Baltica, sustainable development |
url |
https://tbr.wsb.torun.pl/index.php/journal/article/view/201 |
work_keys_str_mv |
AT annadziadkiewicz publicrelationsincrisismanagement AT piotrjuchniewicz publicrelationsincrisismanagement |
_version_ |
1725644296256749568 |