The Marketing of Higher Education: Managing Student Loyalty Based on Tuition Fee Policy and Service Quality

The Marketing of Higher Education: Managing Student Loyalty Based on Tuition Fee Policy and Service Quality

This research investigates the influence of Single Tuition Fee System (STS) and Service Quality on Universitas Negeri Padang’s students’ intention to transfer to other universities. It also examines the correlation between Service Quality and STS in influencing the students’ intention to switch. The...

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Bibliographic Details
Main Authors: Yunia Wardi, Abror Abror, Okki Trinanda
Format: Article
Language:English
Published: Universitas Padjadjaran 2018-09-01
Series:Jurnal Bisnis dan Manajemen
Subjects:
Single Tuition Fee System (STS)
Service Quality
Students’ Intention to Transfer
Online Access:http://journal.feb.unpad.ac.id/index.php/jbm/article/view/195/93

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