| Summary: | With the changing of the time, China is gradually going towards a socialist market economy. At this critical period, information technology and knowledge economy will follow. Changes in the social environment also make people’s thinking undergone tremendous change. In the re-establishment process of new ideas and culture, breaking the original balance and stability has provided an opportunity for the innovative ways of ideological and political education in colleges. However, new problems have generated as well. As for ideological and political education, colleges face a series of problems, among which, it is a top priority to properly deal with the ideological and political education. Based on these issues, this paper will propose some innovative ideas and measures of college ideological and political education in new era, such as changing of the concept of ideological and political education, getting rid of the traditional teaching mode, taking full advantage of the Internet and continue to build an excellent education base, strengthening the construction of ideological and political education team, and promotion of community education.
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