Relation of Country-of-Origin Effect, Culture, and Type of Product with the Consumer’s Shopping Intention: An Analysis for Small- and Medium-Sized Enterprises
To obtain information about foreign markets is a very complex task for small- and medium-sized enterprises. This work’s aim is to find out how certain variables are related to the consumer’s shopping intention. It will help these firms to get a better knowledge of this intention. The work is specifi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hindawi-Wiley
2018-01-01
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| Series: | Complexity |
| Online Access: | http://dx.doi.org/10.1155/2018/8571530 |