Impact of Facebook on consumer behavior
Life in the era of informatics is unthinkable without social networks. In a short time with the emergence of the first, and then the others, social networks entered into social, entertainment, cultural, sports and all other aspects of the life of the modern world with unprecedented expansion. In a r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2017-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2017/0350-21201738265M.pdf |
| Summary: | Life in the era of informatics is unthinkable without social networks. In a short time with the emergence of the first, and then the others, social networks entered into social, entertainment, cultural, sports and all other aspects of the life of the modern world with unprecedented expansion. In a relatively short period of time, many social networks of different interests, such as Facebook, Instagram, Twitter, Viber, Telegram, etc. emerged and became a reality. Facebook is an important component of the Internet revolution and is becoming an important tool for organizations in advertising and acquiring potential customers. The survey gathered opinions and attitudes of consumers in the Republic of Srpska about ads on Facebook and how they influence their behavior. The results of the survey show that Facebook has been widely used in the Republic of Srpska, especially among young people. Advertising marketing on Facebook attracts attention of almost 80% of consumers, while affecting behavior and decision making about buying from 35%. The reasons for this are to be found in the standard and purchasing power, uncertainty in advance payment, delivery guarantee, etc. |
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| ISSN: | 0350-2120 2683-4162 |