Signage as a tool for behavioral change: Direct and indirect routes to understanding the meaning of a sign.
Signs, prompts, and symbols are a common means to change behavior in our society. Understanding the psychological mechanisms by which signage influences behavior is a critical first step to achieve the desired outcome. In the current research, we propose a theoretical model of sign-to-behavior proce...
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doaj-828e096a5537412bb732aa67b330671c2020-11-25T01:41:53ZengPublic Library of Science (PLoS)PLoS ONE1932-62032017-01-01128e018297510.1371/journal.pone.0182975Signage as a tool for behavioral change: Direct and indirect routes to understanding the meaning of a sign.Julia MeisYoshihisa KashimaSigns, prompts, and symbols are a common means to change behavior in our society. Understanding the psychological mechanisms by which signage influences behavior is a critical first step to achieve the desired outcome. In the current research, we propose a theoretical model of sign-to-behavior process. The model suggests that when one encounters a sign, it is encoded to construct an action representation (comprehension process), which is then acted on unless its enactment is inhibited (decision process). We test the implications of the model in two studies. In support of our hypothesis, for unfamiliar signs, clarity of purpose predicts perceived effectiveness of a sign; however, for familiar signs, clarity of purpose does not matter. Insights gained from the studies will help to design effective signs. Practical implications of the model are discussed, and future research directions are outlined.http://europepmc.org/articles/PMC5576639?pdf=render |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Julia Meis Yoshihisa Kashima |
spellingShingle |
Julia Meis Yoshihisa Kashima Signage as a tool for behavioral change: Direct and indirect routes to understanding the meaning of a sign. PLoS ONE |
author_facet |
Julia Meis Yoshihisa Kashima |
author_sort |
Julia Meis |
title |
Signage as a tool for behavioral change: Direct and indirect routes to understanding the meaning of a sign. |
title_short |
Signage as a tool for behavioral change: Direct and indirect routes to understanding the meaning of a sign. |
title_full |
Signage as a tool for behavioral change: Direct and indirect routes to understanding the meaning of a sign. |
title_fullStr |
Signage as a tool for behavioral change: Direct and indirect routes to understanding the meaning of a sign. |
title_full_unstemmed |
Signage as a tool for behavioral change: Direct and indirect routes to understanding the meaning of a sign. |
title_sort |
signage as a tool for behavioral change: direct and indirect routes to understanding the meaning of a sign. |
publisher |
Public Library of Science (PLoS) |
series |
PLoS ONE |
issn |
1932-6203 |
publishDate |
2017-01-01 |
description |
Signs, prompts, and symbols are a common means to change behavior in our society. Understanding the psychological mechanisms by which signage influences behavior is a critical first step to achieve the desired outcome. In the current research, we propose a theoretical model of sign-to-behavior process. The model suggests that when one encounters a sign, it is encoded to construct an action representation (comprehension process), which is then acted on unless its enactment is inhibited (decision process). We test the implications of the model in two studies. In support of our hypothesis, for unfamiliar signs, clarity of purpose predicts perceived effectiveness of a sign; however, for familiar signs, clarity of purpose does not matter. Insights gained from the studies will help to design effective signs. Practical implications of the model are discussed, and future research directions are outlined. |
url |
http://europepmc.org/articles/PMC5576639?pdf=render |
work_keys_str_mv |
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