FACTORS INFLUENCING TOURISTS’ REVISIT TO BALI AS MICE DESTINATION
Plan to revisit of MICE tourists has been highlighted as an important research topic in competitive market of tourism destinations especially in MICE Destination. Despite the considerable number of research on MICE tourists, it remains unclear why MICE tourists undertake to plan their repeated visit...
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Universitas Udayana
2014-07-01
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Online Access: | http://ojs.unud.ac.id/index.php/eot/article/view/9845 |
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doaj-82ca285cc19d43cf970e0e725f08c8712020-11-24T23:15:58ZengUniversitas UdayanaE-Journal of Tourism2541-08572407-392X2014-07-011110.24922/eot.v1i1.98458214FACTORS INFLUENCING TOURISTS’ REVISIT TO BALI AS MICE DESTINATIONNi Made Eka Mahadewi0I Komang Gde Bendesa1Made Antara2Doctoral Program in Tourism School of Postgraduate Studies Udayana UniversityDoctoral Program in Tourism School of Postgraduate Studies Udayana UniversityUdayana UniversityDoctoral Program in Tourism School of Postgraduate Studies Udayana UniversityPlan to revisit of MICE tourists has been highlighted as an important research topic in competitive market of tourism destinations especially in MICE Destination. Despite the considerable number of research on MICE tourists, it remains unclear why MICE tourists undertake to plan their repeated visits and what kind of indicators influenced. This research aims to identify factors influencing MICE tourists to revisit to Bali – Indonesia. By using SEM (Structural Equation Model), one of the results of this study indicated that MICE Destination’s attribute, Promotion, Satisfaction and Image were the important factor to affect Revisit of MICE tourists to come again or revisit to Bali as MICE Destination. Concerning with MICE tourists perception on revisit; tourist visit to Bali for MICE destination can be enhanced by promotion through image of Bali.http://ojs.unud.ac.id/index.php/eot/article/view/9845MICE destinationPromotionImageRevisit |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Ni Made Eka Mahadewi I Komang Gde Bendesa Made Antara |
spellingShingle |
Ni Made Eka Mahadewi I Komang Gde Bendesa Made Antara FACTORS INFLUENCING TOURISTS’ REVISIT TO BALI AS MICE DESTINATION E-Journal of Tourism MICE destination Promotion Image Revisit |
author_facet |
Ni Made Eka Mahadewi I Komang Gde Bendesa Made Antara |
author_sort |
Ni Made Eka Mahadewi |
title |
FACTORS INFLUENCING TOURISTS’ REVISIT TO BALI AS MICE DESTINATION |
title_short |
FACTORS INFLUENCING TOURISTS’ REVISIT TO BALI AS MICE DESTINATION |
title_full |
FACTORS INFLUENCING TOURISTS’ REVISIT TO BALI AS MICE DESTINATION |
title_fullStr |
FACTORS INFLUENCING TOURISTS’ REVISIT TO BALI AS MICE DESTINATION |
title_full_unstemmed |
FACTORS INFLUENCING TOURISTS’ REVISIT TO BALI AS MICE DESTINATION |
title_sort |
factors influencing tourists’ revisit to bali as mice destination |
publisher |
Universitas Udayana |
series |
E-Journal of Tourism |
issn |
2541-0857 2407-392X |
publishDate |
2014-07-01 |
description |
Plan to revisit of MICE tourists has been highlighted as an important research topic in competitive market of tourism destinations especially in MICE Destination. Despite the considerable number of research on MICE tourists, it remains unclear why MICE tourists undertake to plan their repeated visits and what kind of indicators influenced. This research aims to identify factors influencing MICE tourists to revisit to Bali – Indonesia. By using SEM (Structural Equation Model), one of the results of this study indicated that MICE Destination’s attribute, Promotion, Satisfaction and Image were the important factor to affect Revisit of MICE tourists to come again or revisit to Bali as MICE Destination. Concerning with MICE tourists perception on revisit; tourist visit to Bali for MICE destination can be enhanced by promotion through image of Bali. |
topic |
MICE destination Promotion Image Revisit |
url |
http://ojs.unud.ac.id/index.php/eot/article/view/9845 |
work_keys_str_mv |
AT nimadeekamahadewi factorsinfluencingtouristsrevisittobaliasmicedestination AT ikomanggdebendesa factorsinfluencingtouristsrevisittobaliasmicedestination AT madeantara factorsinfluencingtouristsrevisittobaliasmicedestination |
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