Research on Consumers’ Attitudes towards Online and Offline Shopping

• Main Author: Yan Xue
• Format: Article
• Language: English
• Published: EDP Sciences 2020-01-01
• Series: E3S Web of Conferences
• Online Access: https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/78/e3sconf_iseese2020_01018.pdf

This paper collects data by means of questionnaire survey and analyzes the data to study consumers’ psychological survey and the relationship between consumer characteristics and online and offline shopping, so as to speculate how to maximize their own interests for online and offline businesses. In the early stage, a wide range of data through questionnaires are used in this research. A total of 300 questionnaires are collected, 282 of which are valid. Excel and Python are used to analyze the relationship between various factors. The relationship between each other is inferred by analyzing the linear relationship and the data distribution. Through analysis, it shows that most people still prefer online shopping, which has become a development trend. Only a minority of consumers over the age of 30 remain enthusiastic about offline shopping. Most of the online products are clothes, cosmetics, skin care products, snacks, etc., while offline products tend to be fresh products, drinks, and clothing, etc. In addition, online shopping has become a trend in the future. Offline merchants should improve consumers’ shopping experience by emphasizing more on the actual consumption experience and feelings brought by shopping and improve other supporting services that can be implemented offline to attract more consumers’ offline shopping.