ANALYSIS OF PROBLEMS OF IMPLEMENTING A CRM SYSTEM IN A COMPANY
The paper deals with various problems of implementing Customer Relationship Management (CRM) approach and systems, which became the strategic base for many companies and an important factor for their success. The main reasons for CRM implementation failure in all areas of company activity: strategic...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academy of Sciences of Moldova
2018-07-01
|
| Series: | Akademos: Revista de Ştiinţă, Inovare, Cultură şi Artă |
| Subjects: | |
| Online Access: | http://akademos.asm.md/files/67-73.pdf |