Employer Brand and Innovative Work Behaviour: Exploring the Mediating Role of Employee Engagement
Over the recent decade, the employer brand has gained significant interest among academicians and practitioners and it highlights the labour market’s strength and uniqueness. However, from the employees’ perspective, employer brand outcomes are not rigorously studied and do not capture the entire...
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| Format: | Article |
| Language: | English |
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Faculty of Management & Finance, University of Colombo
2020-12-01
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| Series: | Colombo Business Journal |
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| Online Access: | https://mgmt.cmb.ac.lk/cbj/wp-content/uploads/2020/12/4.-Employer-brand.pdf |