BUSINESS AND ACCOUNTING ASPECTS MENTORING INSIGHT BETWEEN STUDENTS AND MENTORS IN ENTREPRENEURSHIP CONTEXT

The research aims toexplore mentor dan mentee’s insights toward business and accounting teaching and learning model in entrepreneurship context which able to create a creative business. The research subject is business and accounting teaching and learning model in Universitas Ciputra’s Management St...

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Bibliographic Details
Main Authors: Lenny Gunawan, Tommy Christian Efrata, James Bartle
Format: Article
Language:English
Published: University of Brawijaya 2018-06-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Online Access:http://jurnaljam.ub.ac.id/index.php/jam/article/view/1272
Description
Summary:The research aims toexplore mentor dan mentee’s insights toward business and accounting teaching and learning model in entrepreneurship context which able to create a creative business. The research subject is business and accounting teaching and learning model in Universitas Ciputra’s Management Study Program, which is applied to project based and using mentoring approach. Informants are facilitators and students who are building start-up businesses. The research uses a qualitative method and case study approach. Results show that Students gain positive insight into business and accounting teaching and learning method that is applied, Facilitators applied the creative method to reach the optimal teaching and learning result, and engagement pattern in form of mentoring is agreed by both parties. These research results are wished to be used for higher education who is working on their entrepreneurship teaching and learning pattern aiming for creating creative businesses.
ISSN:1693-5241
2302-6332