Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm Disasters
Being an interactive process, the success of risk communication needs to ensure the individuals’ right to know and influence their attitudes and perceptions of risk. Ubiquitous social media have expanded risk communication channels and innovated ways of risk communication. At the same time, uncertai...
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doaj-852b9540ef754d13bba06e1599ad58b92020-11-25T03:51:43ZengMDPI AGInternational Journal of Environmental Research and Public Health1661-78271660-46012020-08-01176072607210.3390/ijerph17176072Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm DisastersSheng Cheng0Liqun Liu1Ke Li2School of Journalism and Communication, Wuhan University, Wuhan 430072, ChinaSchool of Journalism and Communication, Wuhan University, Wuhan 430072, ChinaSchool of Journalism and Communication, Wuhan University, Wuhan 430072, ChinaBeing an interactive process, the success of risk communication needs to ensure the individuals’ right to know and influence their attitudes and perceptions of risk. Ubiquitous social media have expanded risk communication channels and innovated ways of risk communication. At the same time, uncertainty also arises with the diversity and variety of social media. Taking the rainstorm disaster in China as an example, this study focuses on factors affecting the individuals’ continuance intention of information seeking on Weibo (a social media platform similar to Twitter). Based on 377 valid respondents, this study applied an extended expectation–confirmation model (ECM), from which the results of partial least squares structural equation modeling (PLS-SEM) suggested that continuance intention is positively influenced by factors including effort expectancy, social influence, facilitating conditions, and satisfaction. Among them, satisfaction contributes the most, which helps maintain a balance between performance expectancy and continuance intention. Taking the individuals’ continuance intention to seek information on Weibo as the clue, this research provides government agencies with practical advice on how to use social media for more efficient risk communication during disasters and establish emergency preplans to respond to natural disasters.https://www.mdpi.com/1660-4601/17/17/6072risk communicationrisk managementWeiborainstormssatisfactioncontinuance intention |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Sheng Cheng Liqun Liu Ke Li |
spellingShingle |
Sheng Cheng Liqun Liu Ke Li Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm Disasters International Journal of Environmental Research and Public Health risk communication risk management rainstorms satisfaction continuance intention |
author_facet |
Sheng Cheng Liqun Liu Ke Li |
author_sort |
Sheng Cheng |
title |
Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm Disasters |
title_short |
Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm Disasters |
title_full |
Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm Disasters |
title_fullStr |
Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm Disasters |
title_full_unstemmed |
Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm Disasters |
title_sort |
explaining the factors influencing the individuals’ continuance intention to seek information on weibo during rainstorm disasters |
publisher |
MDPI AG |
series |
International Journal of Environmental Research and Public Health |
issn |
1661-7827 1660-4601 |
publishDate |
2020-08-01 |
description |
Being an interactive process, the success of risk communication needs to ensure the individuals’ right to know and influence their attitudes and perceptions of risk. Ubiquitous social media have expanded risk communication channels and innovated ways of risk communication. At the same time, uncertainty also arises with the diversity and variety of social media. Taking the rainstorm disaster in China as an example, this study focuses on factors affecting the individuals’ continuance intention of information seeking on Weibo (a social media platform similar to Twitter). Based on 377 valid respondents, this study applied an extended expectation–confirmation model (ECM), from which the results of partial least squares structural equation modeling (PLS-SEM) suggested that continuance intention is positively influenced by factors including effort expectancy, social influence, facilitating conditions, and satisfaction. Among them, satisfaction contributes the most, which helps maintain a balance between performance expectancy and continuance intention. Taking the individuals’ continuance intention to seek information on Weibo as the clue, this research provides government agencies with practical advice on how to use social media for more efficient risk communication during disasters and establish emergency preplans to respond to natural disasters. |
topic |
risk communication risk management rainstorms satisfaction continuance intention |
url |
https://www.mdpi.com/1660-4601/17/17/6072 |
work_keys_str_mv |
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