La Matriz BCG (Boston Consulting Group) para la Gestión de Publicaciones Periádicas The BCG (Boston Consulting Group) matrix for management of periodic publications
El marketing documental se ha de encargar de satisfacer las necesidades informativas de los usuarios de forma rentable para ellos y para el centro; para ello se ha de partir de un conjunto de herramientas técnicas que se conocen como el Marketing - Mix, y que abarcan el Producto, el Precio, la Distr...
Main Authors: | Mª del Pilar Serrano Gallardo, Mª Pilar Arroyo Gordo, Ana Mª Giménez Maroto |
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Format: | Article |
Language: | English |
Published: |
Fundación Index
2005-11-01
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Series: | Index de Enfermería |
Online Access: | http://scielo.isciii.es/scielo.php?script=sci_arttext&pid=S1132-12962005000200011 |
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