The Role of Sharia Marketing in Increasing Customer Loyalty (An Empirical Study of BMT in Kudus Regency)

The Role of Sharia Marketing in Increasing Customer Loyalty (An Empirical Study of BMT in Kudus Regency)

This research strives to empirically examine and analyze the influence of syariah marketing and service quality on BMT customer loyalty and satisfaction in Kudus Regency. This study was a survey research that used a quantitative approach. The research data were obtained from 250 BMT customers within...

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Bibliographic Details
Main Authors: Anita Rahmawaty, Wahibur Rokhman
Format: Article
Language:English
Published: Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus 2018-09-01
Series:Iqtishadia
Subjects:
sharia marketing, service quality, satisfaction, customer loyalty
Online Access:https://journal.iainkudus.ac.id/index.php/IQTISHADIA/article/view/3728

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