| Summary: | Organizations are social systems from joint activities of people, which operation and interaction among those people require a comprehension based on systemic principles. The study of business strategy provides reductive and disjunctive guidance as the product of its positivist treatment based on the precepts of classical science. However, the context of organizations and their own internal operation have been complexified over time, leading to questions about the relevance of the use of more classic orientations in the strategy of organizations. In this paper, we try to associate the development of an organizational strategy to the principles of Morinian complexity theory. Through the analysis of systemic principles, we found associations with various approaches used in studies of organizational strategy. The contribution of this paper is to show that complexity theory has applicability in various fields of science and, in particular, In the applied social sciences, because It provides new foundations that contribute to a better understanding of natural and social phenomena.
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