Mobile Games as an Advertising Medium: Towards a New Research Agenda

Mobile Games as an Advertising Medium: Towards a New Research Agenda

Bibliographic Details
Main Authors: Jari Salo, Heikki Karjaluoto
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2007-02-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1814/im_en_2007_01_Salo.pdf
id doaj-87045bdc2eca44ce93659254103bc0dd
record_format Article
spelling doaj-87045bdc2eca44ce93659254103bc0dd2020-11-25T02:15:29ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262007-02-01311814Mobile Games as an Advertising Medium: Towards a New Research AgendaJari SaloHeikki Karjaluotohttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1814/im_en_2007_01_Salo.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Jari Salo
Heikki Karjaluoto
spellingShingle Jari Salo
Heikki Karjaluoto
Mobile Games as an Advertising Medium: Towards a New Research Agenda
Innovative Marketing
author_facet Jari Salo
Heikki Karjaluoto
author_sort Jari Salo
title Mobile Games as an Advertising Medium: Towards a New Research Agenda
title_short Mobile Games as an Advertising Medium: Towards a New Research Agenda
title_full Mobile Games as an Advertising Medium: Towards a New Research Agenda
title_fullStr Mobile Games as an Advertising Medium: Towards a New Research Agenda
title_full_unstemmed Mobile Games as an Advertising Medium: Towards a New Research Agenda
title_sort mobile games as an advertising medium: towards a new research agenda
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2007-02-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1814/im_en_2007_01_Salo.pdf
work_keys_str_mv AT jarisalo mobilegamesasanadvertisingmediumtowardsanewresearchagenda
AT heikkikarjaluoto mobilegamesasanadvertisingmediumtowardsanewresearchagenda
_version_ 1724895960122785792

Similar Items