Influences of Packaging on Consumers’ Choice of Agricultural Products in Enugu, Nigeria
This study focused on packaging and its influence on consumers’ choice of agricultural products in Enugu metropolis, Nigeria. In addition, it also aimed to ascertain the relationship between packaging of agricultural products and their perceived quality. The study population is made up of agro-produ...
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Turkish Science and Technology Publishing (TURSTEP)
2017-06-01
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Online Access: | http://www.agrifoodscience.com/index.php/TURJAF/article/view/1023 |
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doaj-87813f7a566a4508b4679f37b70dce9f2020-11-25T03:00:09ZengTurkish Science and Technology Publishing (TURSTEP)Turkish Journal of Agriculture: Food Science and Technology2148-127X2017-06-015548448710.24925/turjaf.v5i5.484-487.1023527Influences of Packaging on Consumers’ Choice of Agricultural Products in Enugu, NigeriaChukwuebuka Ebube Wilfred0Tobenna Valentine Onyeakusiobi1Department of Marketing, University of Nigeria, Enugu Campus, Enugu StateDepartment of Marketing, University of Nigeria, Enugu Campus, Enugu StateThis study focused on packaging and its influence on consumers’ choice of agricultural products in Enugu metropolis, Nigeria. In addition, it also aimed to ascertain the relationship between packaging of agricultural products and their perceived quality. The study population is made up of agro-product consumers in Enugu metropolis, Nigeria. A total of 165 questionnaires were administered to respondents. Data obtained through questionnaires were tabulated and analyzed using simple percentages while the chi-square was used to test the research hypotheses. The major findings of this study were that packaging has a direct relationship both to consumers’ choice of agricultural products and their perception of the quality of such products. Accordingly, the researchers conclude and recommend that improved packaging design for agricultural products is essential in attracting consumers and positively influencing their choice of purchase.http://www.agrifoodscience.com/index.php/TURJAF/article/view/1023packagingagricultural productsconsumer buying decision |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Chukwuebuka Ebube Wilfred Tobenna Valentine Onyeakusiobi |
spellingShingle |
Chukwuebuka Ebube Wilfred Tobenna Valentine Onyeakusiobi Influences of Packaging on Consumers’ Choice of Agricultural Products in Enugu, Nigeria Turkish Journal of Agriculture: Food Science and Technology packaging agricultural products consumer buying decision |
author_facet |
Chukwuebuka Ebube Wilfred Tobenna Valentine Onyeakusiobi |
author_sort |
Chukwuebuka Ebube Wilfred |
title |
Influences of Packaging on Consumers’ Choice of Agricultural Products in Enugu, Nigeria |
title_short |
Influences of Packaging on Consumers’ Choice of Agricultural Products in Enugu, Nigeria |
title_full |
Influences of Packaging on Consumers’ Choice of Agricultural Products in Enugu, Nigeria |
title_fullStr |
Influences of Packaging on Consumers’ Choice of Agricultural Products in Enugu, Nigeria |
title_full_unstemmed |
Influences of Packaging on Consumers’ Choice of Agricultural Products in Enugu, Nigeria |
title_sort |
influences of packaging on consumers’ choice of agricultural products in enugu, nigeria |
publisher |
Turkish Science and Technology Publishing (TURSTEP) |
series |
Turkish Journal of Agriculture: Food Science and Technology |
issn |
2148-127X |
publishDate |
2017-06-01 |
description |
This study focused on packaging and its influence on consumers’ choice of agricultural products in Enugu metropolis, Nigeria. In addition, it also aimed to ascertain the relationship between packaging of agricultural products and their perceived quality. The study population is made up of agro-product consumers in Enugu metropolis, Nigeria. A total of 165 questionnaires were administered to respondents. Data obtained through questionnaires were tabulated and analyzed using simple percentages while the chi-square was used to test the research hypotheses. The major findings of this study were that packaging has a direct relationship both to consumers’ choice of agricultural products and their perception of the quality of such products. Accordingly, the researchers conclude and recommend that improved packaging design for agricultural products is essential in attracting consumers and positively influencing their choice of purchase. |
topic |
packaging agricultural products consumer buying decision |
url |
http://www.agrifoodscience.com/index.php/TURJAF/article/view/1023 |
work_keys_str_mv |
AT chukwuebukaebubewilfred influencesofpackagingonconsumerschoiceofagriculturalproductsinenugunigeria AT tobennavalentineonyeakusiobi influencesofpackagingonconsumerschoiceofagriculturalproductsinenugunigeria |
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