A Network Celebrity Identification and Evaluation Model Based on Hybrid Trust Relation

A Network Celebrity Identification and Evaluation Model Based on Hybrid Trust Relation

Trust-based celebrity user identification is the key to the industry's reputation for electronic word of mouth. However, trust and mistrust are independent and coexistent concepts. In this context, we need to consider the existence of the two kinds of user relations brought about by the impact....

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Bibliographic Details
Main Authors: Weijin Jiang, Jiahui Chen, Yuhui Xu
Format: Article
Language:English
Published: Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek 2018-01-01
Series:Tehnički Vjesnik
Subjects:
celebrity user
hybrid trust
identification method
social network
Online Access:https://hrcak.srce.hr/file/300941

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