CONSUMER EXPECTATIONS TOWARDS INNOVATIVE FOOD PACKAGING
Due to the growing interest of consumers in the consumption of fresh products with increased shelf life, producers must provide modern and safe packaging. This is a challenge for food packaging and acts as a driving force in the development of new and improved concepts of packaging technology. Th...
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Universytet imeni Alfreda Nobelya
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doaj-88371bce2cb34ac2bca88d15e19ece3e2021-08-16T09:51:15ZengUniversytet imeni Alfreda Nobelya Akademičnij Oglâd2074-53542021-06-01154667610.32342/2074-5354-2021-1-54-7CONSUMER EXPECTATIONS TOWARDS INNOVATIVE FOOD PACKAGINGMałgorzata Górka0Bogusław Ślusarczyk1Jolanta Baran2Elżbieta Brągiel3Barbara Habrat4 Carpathian State College in Krosno (Poland) Carpathian State College in Krosno (Poland) Carpathian State College in Krosno (Poland) Carpathian State College in Krosno (Poland) Carpathian State College in Krosno (Poland)Due to the growing interest of consumers in the consumption of fresh products with increased shelf life, producers must provide modern and safe packaging. This is a challenge for food packaging and acts as a driving force in the development of new and improved concepts of packaging technology. The article presents the essence, types and classification of packaging as a factor influencing the choice made by the consumer. In addition, the main attention was paid to the definition of knowledge and attitudes of consumers to this type of packaging used in the food market in the food industry. From the point of view of food consumers, the most important role of packaging is to ensure food safety throughout the logistics chain, from producer to consumer. Smart packaging is packaging that is equipped with features that allow it to track the goods through the logistics chain or control the internal and external environment of the packaging, as well as communicate with the consumer. Such packaging can not only control the quality and safety of the product, but also report its condition to a potential consumer or manufacturer. The advent of intelligent packaging systems has contributed to another important change in the existing perception of packaging, as it transforms the traditional communication function of packaging into an intelligent communication function. Another solution for innovative food packaging is active packaging. Active packaging is a system that, due to chemical, physical and biological actions, actively changes the conditions inside the packaging in order to extend the shelf life and preserve the original quality and sensory properties of food. In active packaging, the product, the environment and the packaging interact, thereby increasing product quality, shelf life and durability. Reasonable and active packaging, in addition to the function of protecting the product from the reaction of external factors and attracting the attention of the customer, is aimed at informing potential buyers about the condition and quality of goods and interaction with packaged foodshttps://acadrev.duan.edu.ua/images/PDF/2021/1/8.pdfinnovationsconsumeractive packagingintelligent packagingfood |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Małgorzata Górka Bogusław Ślusarczyk Jolanta Baran Elżbieta Brągiel Barbara Habrat |
spellingShingle |
Małgorzata Górka Bogusław Ślusarczyk Jolanta Baran Elżbieta Brągiel Barbara Habrat CONSUMER EXPECTATIONS TOWARDS INNOVATIVE FOOD PACKAGING Akademičnij Oglâd innovations consumer active packaging intelligent packaging food |
author_facet |
Małgorzata Górka Bogusław Ślusarczyk Jolanta Baran Elżbieta Brągiel Barbara Habrat |
author_sort |
Małgorzata Górka |
title |
CONSUMER EXPECTATIONS TOWARDS INNOVATIVE FOOD PACKAGING |
title_short |
CONSUMER EXPECTATIONS TOWARDS INNOVATIVE FOOD PACKAGING |
title_full |
CONSUMER EXPECTATIONS TOWARDS INNOVATIVE FOOD PACKAGING |
title_fullStr |
CONSUMER EXPECTATIONS TOWARDS INNOVATIVE FOOD PACKAGING |
title_full_unstemmed |
CONSUMER EXPECTATIONS TOWARDS INNOVATIVE FOOD PACKAGING |
title_sort |
consumer expectations towards innovative food packaging |
publisher |
Universytet imeni Alfreda Nobelya |
series |
Akademičnij Oglâd |
issn |
2074-5354 |
publishDate |
2021-06-01 |
description |
Due to the growing interest of consumers in the consumption of fresh products with increased
shelf life, producers must provide modern and safe packaging. This is a challenge for food packaging
and acts as a driving force in the development of new and improved concepts of packaging technology.
The article presents the essence, types and classification of packaging as a factor influencing the choice
made by the consumer. In addition, the main attention was paid to the definition of knowledge and
attitudes of consumers to this type of packaging used in the food market in the food industry.
From the point of view of food consumers, the most important role of packaging is to ensure
food safety throughout the logistics chain, from producer to consumer. Smart packaging is packaging
that is equipped with features that allow it to track the goods through the logistics chain or control the
internal and external environment of the packaging, as well as communicate with the consumer. Such
packaging can not only control the quality and safety of the product, but also report its condition to
a potential consumer or manufacturer. The advent of intelligent packaging systems has contributed
to another important change in the existing perception of packaging, as it transforms the traditional
communication function of packaging into an intelligent communication function. Another solution
for innovative food packaging is active packaging. Active packaging is a system that, due to chemical,
physical and biological actions, actively changes the conditions inside the packaging in order to extend
the shelf life and preserve the original quality and sensory properties of food. In active packaging,
the product, the environment and the packaging interact, thereby increasing product quality, shelf life
and durability. Reasonable and active packaging, in addition to the function of protecting the product
from the reaction of external factors and attracting the attention of the customer, is aimed at informing
potential buyers about the condition and quality of goods and interaction with packaged foods |
topic |
innovations consumer active packaging intelligent packaging food |
url |
https://acadrev.duan.edu.ua/images/PDF/2021/1/8.pdf |
work_keys_str_mv |
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