Application of the SERVQUAL model to evaluate the quality in the transportation service in Morelia, Mexico
Purpose: The objective of this paper is to evaluate the quality of the public transportation system service in the city of Morelia, Mexico. Methodology: According to the needs of the study, the expectation-perception SERVQUAL model was adapted, which consists of 5 variables: Tangibility, Reliability...
Main Authors: | Marco Alberto Valenzo-Jiménez, Daniel Adan Lazaro-López, Jaime Apolinar Martínez- Arroyo |
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Format: | Article |
Language: | English |
Published: |
Universidad Nacional de Colombia
2019-10-01
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Series: | Dyna |
Subjects: | |
Online Access: | https://revistas.unal.edu.co/index.php/dyna/article/view/78368 |
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