Intention to Purchase Active and Intelligent Packaging to Reduce Household Food Waste: Evidence from Italian Consumers
Innovations in food packaging, such as active and intelligent ones, improve food safety and lower household food waste by extending product shelf life and providing information about food quality, respectively. The consumer adoption of such innovations could contribute to reaching one of the Sustain...
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doaj-896870181a63409f97e3948b95982faa2021-04-17T23:00:28ZengMDPI AGSustainability2071-10502021-04-01134486448610.3390/su13084486Intention to Purchase Active and Intelligent Packaging to Reduce Household Food Waste: Evidence from Italian ConsumersAntonella Cammarelle0Rosaria Viscecchia1Francesco Bimbo2Department of Agriculture, Food, Natural Resource and Engineering (DAFNE), University of Foggia, 71122 Foggia, ItalyDepartment of Agriculture, Food, Natural Resource and Engineering (DAFNE), University of Foggia, 71122 Foggia, ItalyDepartment of Agriculture, Food, Natural Resource and Engineering (DAFNE), University of Foggia, 71122 Foggia, ItalyInnovations in food packaging, such as active and intelligent ones, improve food safety and lower household food waste by extending product shelf life and providing information about food quality, respectively. The consumer adoption of such innovations could contribute to reaching one of the Sustainable Development Goals which calls for halving the per capita global food waste by 2030. Thus, this paper aims to investigate the consumers’ willingness to purchase active and intelligent packaging to reduce household food waste using a sample of 260 Italian consumers and a modified Theory of Planned Behavior (TPB) model. Using a structural equation model, findings show that respondents are more willing to purchase intelligent packaging rather than active packaging to reduce their wastes at home. Finally, attitudes, perceived behavioral control, awareness, and planning routines are the most important drivers of the intention to reduce household food waste.https://www.mdpi.com/2071-1050/13/8/4486active packagingintelligent packaginghousehold food wasteconsumer’s willingness to purchase |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Antonella Cammarelle Rosaria Viscecchia Francesco Bimbo |
spellingShingle |
Antonella Cammarelle Rosaria Viscecchia Francesco Bimbo Intention to Purchase Active and Intelligent Packaging to Reduce Household Food Waste: Evidence from Italian Consumers Sustainability active packaging intelligent packaging household food waste consumer’s willingness to purchase |
author_facet |
Antonella Cammarelle Rosaria Viscecchia Francesco Bimbo |
author_sort |
Antonella Cammarelle |
title |
Intention to Purchase Active and Intelligent Packaging to Reduce Household Food Waste: Evidence from Italian Consumers |
title_short |
Intention to Purchase Active and Intelligent Packaging to Reduce Household Food Waste: Evidence from Italian Consumers |
title_full |
Intention to Purchase Active and Intelligent Packaging to Reduce Household Food Waste: Evidence from Italian Consumers |
title_fullStr |
Intention to Purchase Active and Intelligent Packaging to Reduce Household Food Waste: Evidence from Italian Consumers |
title_full_unstemmed |
Intention to Purchase Active and Intelligent Packaging to Reduce Household Food Waste: Evidence from Italian Consumers |
title_sort |
intention to purchase active and intelligent packaging to reduce household food waste: evidence from italian consumers |
publisher |
MDPI AG |
series |
Sustainability |
issn |
2071-1050 |
publishDate |
2021-04-01 |
description |
Innovations in food packaging, such as active and intelligent ones, improve food safety and lower household food waste by extending product shelf life and providing information about food quality, respectively. The consumer adoption of such innovations could contribute to reaching one of the Sustainable Development Goals which calls for halving the per capita global food waste by 2030. Thus, this paper aims to investigate the consumers’ willingness to purchase active and intelligent packaging to reduce household food waste using a sample of 260 Italian consumers and a modified Theory of Planned Behavior (TPB) model. Using a structural equation model, findings show that respondents are more willing to purchase intelligent packaging rather than active packaging to reduce their wastes at home. Finally, attitudes, perceived behavioral control, awareness, and planning routines are the most important drivers of the intention to reduce household food waste. |
topic |
active packaging intelligent packaging household food waste consumer’s willingness to purchase |
url |
https://www.mdpi.com/2071-1050/13/8/4486 |
work_keys_str_mv |
AT antonellacammarelle intentiontopurchaseactiveandintelligentpackagingtoreducehouseholdfoodwasteevidencefromitalianconsumers AT rosariaviscecchia intentiontopurchaseactiveandintelligentpackagingtoreducehouseholdfoodwasteevidencefromitalianconsumers AT francescobimbo intentiontopurchaseactiveandintelligentpackagingtoreducehouseholdfoodwasteevidencefromitalianconsumers |
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