Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy
Wood finishing relates to the process of embellishing or protecting the surface of the wood. The paper aimed at formulating a marketing strategy for introducing water borne German based Wood Finishes named Eukula Strato into local market of northern Kerala, India. Multiple cross sectional descriptiv...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economic Sciences, Hyperion University, Bucharest, Romania
2013-09-01
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| Series: | Hyperion Economic Journal |
| Subjects: | |
| Online Access: | http://www.hej.hyperion.ro/articles/3(1)_2013/HEJ%20nr3(1)_2013_Y1Shekhar.pdf |