Moderating effect of the use of eWOM on subjective norms, behavioural control and religious tourist revisit intention
Religious activities are a common topic of discussion on various platforms and online forums in Nigeria. These online interactions shape opinions and attitudes of tourist to a religious destination. The use of electronic word of mouth has become a factor in influencing behavioural intention. Hence,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Technological University Dublin
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| Series: | International Journal of Religious Tourism and Pilgrimage |
| Subjects: |