DESIGNING TOURISM IDENTITY COMMUNICATION IN SATUN UNESCO GLOBAL GEOPARK
Satun Geopark, located in the south of Thailand, was recently designated as UNESCO Global Geopark in 2018. The geopark is well known for its abundance and variety of Paleozoic fossils with many outstanding geological tourist sites, incl uding specular karst landscapes, stunning caves, and remarkable...
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Editura Universităţii din Oradea
2021-04-01
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Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-2-2021/gtg.35202-648.pdf |
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doaj-8a10e4327ad1417888aa6267dd93e83f2021-07-07T06:55:47ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172021-04-0135227528110.30892/gtg.35202-648DESIGNING TOURISM IDENTITY COMMUNICATION IN SATUN UNESCO GLOBAL GEOPARKBudsarin NANTAKAT0Walailak University, School of Informatics, 222 Thasala district, Nakhon Si Thammarat 80160, Thailand, e-mail: budsarin.na@wu.ac.thSatun Geopark, located in the south of Thailand, was recently designated as UNESCO Global Geopark in 2018. The geopark is well known for its abundance and variety of Paleozoic fossils with many outstanding geological tourist sites, incl uding specular karst landscapes, stunning caves, and remarkable sea caves. To promote Satun Geopark as tourist destination, its tourism identities must be communicated to wider audiences. This will convey the unique value of local communities to draw attention to new visitors and attract existing ones for a revisit. This research conducted in-depth interviews with community leaders and surveyed on-site signage systems to find out an improvement on tourism identity communication. The design of identity mascot was proposed as a new tool to communicate its identity with visitors in various channels.http://gtg.webhost.uoradea.ro/PDF/GTG-2-2021/gtg.35202-648.pdftourismtourism identityidentity communicationmascotssatun unesco global geopark |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Budsarin NANTAKAT |
spellingShingle |
Budsarin NANTAKAT DESIGNING TOURISM IDENTITY COMMUNICATION IN SATUN UNESCO GLOBAL GEOPARK Geo Journal of Tourism and Geosites tourism tourism identity identity communication mascots satun unesco global geopark |
author_facet |
Budsarin NANTAKAT |
author_sort |
Budsarin NANTAKAT |
title |
DESIGNING TOURISM IDENTITY COMMUNICATION IN SATUN UNESCO GLOBAL GEOPARK |
title_short |
DESIGNING TOURISM IDENTITY COMMUNICATION IN SATUN UNESCO GLOBAL GEOPARK |
title_full |
DESIGNING TOURISM IDENTITY COMMUNICATION IN SATUN UNESCO GLOBAL GEOPARK |
title_fullStr |
DESIGNING TOURISM IDENTITY COMMUNICATION IN SATUN UNESCO GLOBAL GEOPARK |
title_full_unstemmed |
DESIGNING TOURISM IDENTITY COMMUNICATION IN SATUN UNESCO GLOBAL GEOPARK |
title_sort |
designing tourism identity communication in satun unesco global geopark |
publisher |
Editura Universităţii din Oradea |
series |
Geo Journal of Tourism and Geosites |
issn |
2065-0817 |
publishDate |
2021-04-01 |
description |
Satun Geopark, located in the south of Thailand, was recently designated as UNESCO Global Geopark in 2018. The geopark is well known for its abundance and variety of Paleozoic fossils with many outstanding geological tourist sites, incl uding specular karst landscapes, stunning caves, and remarkable sea caves. To promote Satun Geopark as tourist destination, its tourism
identities must be communicated to wider audiences. This will convey the unique value of local communities to draw attention to new visitors and attract existing ones for a revisit. This research conducted in-depth interviews with community leaders and surveyed on-site signage systems to find out an improvement on tourism identity communication. The design of identity mascot was proposed as a new tool to communicate its identity with visitors in various channels. |
topic |
tourism tourism identity identity communication mascots satun unesco global geopark |
url |
http://gtg.webhost.uoradea.ro/PDF/GTG-2-2021/gtg.35202-648.pdf |
work_keys_str_mv |
AT budsarinnantakat designingtourismidentitycommunicationinsatununescoglobalgeopark |
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