Measurement of social media Web 1.0 and Web 2.0.

• Main Authors: Bogdan Gregor, Tomasz Kubiak
• Format: Article
• Language: English
• Published: The Institute of Aviation 2013-06-01
• Series: Marketing of Scientific and Research Organisations
• Subjects: buyers; communications; Facebook; internet; sales; social media; Web 1.0; Web 2.0
• Online Access: http://minib.pl/en/measurement-of-social-media-web-1-0-and-web-2-0/

Nowadays social media gather millions of users and virtual communities have become the core of the Internet. Thanks to various forms of communications (both the standard and more invasive ones) the function of social media undergoes changes. What initially was meant to make new virtual friends, now more and more often is implemented in enterprises’ activities, thus opening new opportunities to build a dialogue with buyers, to strengthen a positive image of science and to boost sales. The key to conduct effective actions in the social media are the measurements of what is happening in them. The application of these measurements allows to make better adjustments in the strategies of companies’ presence in the social portals. The aim of the article is to define the most important areas/subjects of the measurements used in this regard and the tools that are used to monitor the Internet.